It’s official. The Rainbow Bagel has taken the Internet by STORM.
Every food blogger is posting photos. Basic white girls are getting their Instagram shots. Even hipsters are coming out of the shadows to try it.
So I had to jump on the subway to Brooklyn to visit The Bagel Store and see what all the fuss was about. If you’re coming from Manhattan, take the L train to Graham Ave.
When we arrived, the line was around the corner and down the block! Granted it was a Saturday. We waited in the line outside for about 30-35 minutes before we finally made it inside.
But inside there was a long snaking line of about 45 minutes long! They have it down to a science so it moves well and they yell out the specials of the day so people know what they want when they get to the counter. There are free stickers, too! People love free shit, don’t they?
There were several dyed bagels that day including cotton candy and a “Breaking Bad Crystal Meth” bagel which was bright blue and blueberry flavored.
I went with the original Rainbow Bagel with funfetti cream cheese.
And the taste? Drum roll please…
It tasted like straight up CHEMICALS. The cream cheese was pretty good and sort of tasted like funfetti frosting but after about two bites, I felt like if I kept eating that bagel my insides would literally shrivel up and die. It didn’t even taste like bread. It was so gross.
So I am officially one of those girls who bought food just for the Instagram photo, took two bites and threw it out! That is the true meaning of “eating for the Insta.”
And the moral of the story is unless you like chemicals…get a second bagel when you go to try the Rainbow Bagel!